Every minute you delay
costs you a signed case.
Harvard Business Review found firms that responded inside 5 minutes were 21× more likely to qualify the leadthan firms that responded in 30. Hennessey's 2025 PI study found the median PI firm now takes 13 minutes— and 26% never respond at all. That's revenue you're lighting on fire. Plug in your numbers below.
What you spend on paid PI search ads per month.
iLawyerMarketing 2025: $70–$250 typical for "personal injury lawyer"; $300+ for "car accident lawyer" in major metros.
Hennessey 2025 study: industry median is 13 minutes; 26% of PI firms never respond at all.
Show advanced assumptions
What replying in 60 seconds is worth
$51,840/mo
That's about 4.3 additional signed retainers per month, at your assumed fee of $12,000 per case.
Math grounded in: HBR speed-to-lead study (1-100× lift inside 5 min); Hennessey 2025 PI Lead Form Response Time Study; LexGro 2026 PI lead benchmarks; iLawyerMarketing 2025 CPC data; Victims Lawyer 2026 PI fee guide. This is an estimate, not a promise.
We didn't cherry-pick the numbers.
HBR's study reported a 100× qualification lift inside 5 minutes. We dampened that to a 5.5× capwhen going from 30+ minutes to under 60 seconds — because qualifying a lead is not the same as signing one, and PI conversion has a floor. Even with the dampening, the math is brutal: at $4,000/month in ads with a $110 average CPC, going from 13-minute response to 60-second response moves about ~$25K/month in expected fees from your competitors' pockets to yours.
Sources: Hennessey Digital 2025 Lead Form Response Time Study; HBR "The Short Life of Online Sales Leads" (Oldroyd, McElheran, Elkington); LexGro 2026 PI cost-per-lead benchmarks; iLawyerMarketing 2025 most-expensive Google Ads keywords; Victims Lawyer 2026 PI fee guide.